Human-grade ingredients you can trust
Antibiotic free chicken and ammonia free fresh fish
Fruits and veggies
Gently cooked to preserve their nutrients
Like kelp, chia seeds, to provide all micro and macro nutrients
No by-products, artificial flavours or preservatives
Formulated by veterinary nutritionists
We’re using quality and safety standards never before seen in the pet food industry — and the result is food safe enough that humans could eat it, but perfectly nutritionally balanced for dogs.