Human-grade ingredients you can trust
High-quality meat
Antibiotic free chicken and ammonia free fresh fish
Fruits and veggies
Gently cooked to preserve their nutrients
Superfoods
Like kelp, chia seeds, to provide all micro and macro nutrients
Zero fillers
No by-products, artificial flavours or preservatives
Formulated by veterinary nutritionists
We’re using quality and safety standards never before seen in the pet food industry — and the result is food safe enough that humans could eat it, but perfectly nutritionally balanced for dogs.
You’ve never seen pet food like this!
Rethinking Pet Food
By sending food directly to you, we can invest in better ingredients and fresher food. The kind of quality never found in a store.
“Meals”
Powders like “Chicken Meal” can contain meatfrom diseased livestock.
Preservatives
Natural and/or artificial preservatives can keep pet foods shelf-stable for years.
Brown Pellets
Kibble is extremely processed regardless of the ingredient claims (or pictures).
Label Tricks
Foods can hide behind misleading bags. “Made with beef” can mean just 3% beef.
Meal Planner
Because our meals are tailor-made for each pupper, serving size varies. For an estimate tell us your dog's weight and activity level. Got a puppy? Build a box to see their meal plan.
My pupper weighs about